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Top Trade Show Tips & Tricks From the Experts

One second is all you have to capture the attention of someone walking by your trade show booth. A single second, and they’re either engaged or they’re gone. That’s why we've brought together our top tips for a show-stopping trade show experience.

Author - Dazian

Dazian

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One Second.

That’s all you have to capture the attention of someone walking by your booth. A single second, and they’re either engaged or they’re gone.

 

That’s why your Dazian team has brought together their top tips for a show-stopping trade show:

1. Come to Them

No one wants to feel trapped, so don’t make them come into the booth. Instead, offer an inviting, comfortable exchange right where they stand by adding a human touch with a representative out front who offers friendly conversation, not just a sales pitch.

2. Create an Experience

If you can create an experience that is interactive, you can engage people. After all, trade shows are all about interaction. So, from contests to quick interactive games, if you can make it fun, you can get people over to start a conversation.

3. Design in Layers

Create your space to be enjoyed from the outside, not the inside, while considering how it’s viewed from their perspective — placing larger objects in the back and smaller ones in the front. That way, they can see more, faster.

4. Don’t Be Memorable, Be Unforgettable

Use pattern interruptions draw the eye and gain attention. From modular scenic elements like vector tiles to show-stopping printed fabrics, exciting colors and visuals will help you draw the eyes of the whole show.

You don’t always have the big budgets to compete with the big displays. That’s why it’s important to not go for the flashiest booth, but the one that’s the most strategic — taking into account many factors with the help of an expert.

 

So if you need more tips, designs, or solutions for your next trade show, reach out and chat with our sales team.

 

We’re your trade show experts. We’re here to help!

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